Advertisements that show up on the For You page on TikTok. They play like regular TikToks, but after 9 seconds a call to action (CTA) pops up, as in the following example. Like any other video on TikTok, users can interact with these clips in the usual ways (liking, commenting, saving, etc.).
Taking Over Ads From Other Brands
These commercials play whenever the app is launched. They occupy the entire screen, but they don’t have the same feel as a natural TikTok post and are more reminiscent of typical advertisements. Typically, they run for three to five seconds before transitioning to an in-feed advertisement. These are better for businesses that prefer to use more staid writing to get their point through. And just like a regular advertisement, they don’t come cheap: businesses need to set aside at least $55,000 for them. Because of the short length of the ad and the high cost associated with it, these are ideal for companies looking to advertise on TikTok in the same way that they would on television.
This Reddit advertisement, for instance, is obviously not a typical TikTok video because it fills the entire screen when you launch the app. At the end of the ad, you’ll see a call to action that blends in with the rest of the feed.
Advertisements That Really Get People’s Attention
Sponsoring user-generated content that directly relates to a company is TikTok’s version of “native advertisements.” They may use their own TikTok account or that of another creator who has been given permission to do so. This is a fantastic example of using user-created content (UGC) on TikTok to your advantage. Advertisers can pay to have their names attached to user-generated content like videos that provide product reviews or recommendations.
Spark adverts are useful for businesses who wish to appear more trustworthy by using subtle forms of advertising. According to TikTok, ad performance is better in this format because viewers gravitate toward more naturalistic commercials. They can boost the efficiency of the primary organic post as well. Win-win!
Advertisements at the Top of Your Viewing Experience
Similar to brand takeover commercials in that they fill the entire screen and pop up when the app is opened, these videos can be up to a minute long.
Advertising Through Hashtag Competitions
Advertisers have found that launching their own hashtag challenges and actively promoting user participation is one of the most effective ways to get people interested in their products. Look for posts from the brand as well as other creators who are participating in the challenge under the hashtag. TikTok influencers are often sponsored by brands to participate in challenges with the hopes that their followers will join in on the fun and try out the products being promoted.
More people are using the hashtag even when they aren’t participating in the challenge because it is being promoted by the brand and appears on the Discovery page as a trending hashtag. that more people will be familiar with the brand as a result.
Here we see the #PrimarkSummerUp competition in action; the company has sponsored the ‘Featured’ videos, but the challenge has attracted hundreds of unpaid submissions as well.
It’s easy to spread the word about a new product or service with the help of these advertisements.
Advertising through Augmented Reality for Brands
Brands can employ augmented reality (AR) experiences, like Snapchat, to entice users to engage with their ad. Branded stickers, filters, and lenses can be made by businesses. You can add a gaming element to these as well.
TikTok has recently released their own effect builder, called Effect House, to assist businesses in creating branded effects and augmented reality experiences.
Display Ads
TikTok is rapidly replacing YouTube as a substitute for the latter’s search function. Tweets like this one are going viral, and TikTok predicts that this trend will continue to grow:
Search on TikTok, as user Simon Caine explains, has a more genuine vibe, and so do their Search Ads. There is a huge window of opportunity for brands that want to connect with their customers in a more genuine way because of this. We can’t wait to see what happens next; while this is excellent for businesses, we certainly don’t want it to destroy the TikTok platform in the process.
When I type in “skincare regimen” into TikTok’s search bar, for instance, I get a list of both organic and paid results. Paid Search ad (shown by the circled video)
Commercials that Make Your Jaw Drop
You can use TikTok Adverts Manager to publish ads on platforms besides from the app itself. Pangle is the primary tool for this purpose. TikTok has developed an ad-supported app called Pangle to compete with similar third-party apps. Pangle Ads are not yet available in all regions, but many brands have seen success with them, as evidenced by TikTok’s Success Stories. Discover the details of Pangle Ads.
Online RSS Reader
Ads that appear in the News Feed on TikTok’s other partner apps like BuzzVideo, TopBuzz, and NewsRepulic fall into a similar category. Only videos can be used in ad campaigns on the TikTok app. Pangle and News Feed App placements, on the other hand, allow for the incorporation of visual content in the form of image carousels and even video.
Now that we understand the fundamentals, how does one go about developing a real advertising campaign?
