Congratulations, you’ve just made your first TikTok advertisement! Congrats

It is time to begin monitoring your progress. Several methods exist for keeping score.

The Ads Manager for TikTok

All of your ad management and analytics reporting needs may be met with the help of the TikTok Ads Manager. The intuitive dashboard not only provides in-depth information about your performance, but also allows you to tailor it to display only the metrics that are most relevant to you.

The control panel allows you to:

View Today’s Transactions and Your Account Balance

Learn about the current status of your advertising group (including campaigns that are out of budget and underperforming, so you can optimize or pause them)

Examine patterns and results across various target demographics and places.

Campaign is another option on the menu. If you go to Campaign, you have the option to:

See specifics about each campaign in detail.

Select the campaigns and stats you’re interested in viewing.

Analyzing your target audience can be tailored to your specific objectives.

Cost, impressions, clicks, conversions, CTR, CPC, CPM, and other metrics that measure success can be found here.

Under the ‘Reporting’ tab of the main menu, you can also generate your own custom reports.

Administrator of Attribution for TikTok

With the release of Attribution Manager, TikTok is now able to more accurately evaluate the effectiveness of their campaigns. TikTok understands that their advertising platform attracts a wide variety of businesses with varying goals and customer journeys, each of which requires a unique attribution window. As a result, this upgrade provides marketers with adaptable and configurable attribution choices to better analyze their campaigns’ results.

This is currently in beta and may be configured under the ‘Assets’ section of the main menu. Choose “Events” from the menu, then “App Events” or “Web Events,” and then fill out the necessary details to get started.

Third, Mediakit

Mediatool is an online tool that helps advertising firms and corporations manage their marketing campaigns. Marketers and advertisers utilize it for the purposes of campaign planning, data measurement, report creation, and performance analysis.

You can easily monitor the success of your TikTok ads by integrating your existing paid social media channels, including the TikTok Ads Manager.

Mediatool provides a high-level picture that helps you put your data in context with the information from your other channels, while TikTok Ads Manager focuses on the granular details.

Mediatool makes managing TikTok Ads straightforward, whether you need to allocate money, set up monitoring links, or generate individualized reports.

Make an appointment to have a guided tour of the platform with a staff member to learn more.