If your business relies on SEO to show up on Google, you need to be paying attention to how fast AI chatbots are being used for discovery and search.
While Google is still the main dominant player here, it has just experienced this first-ever decline in search volume. How can you make your business visible on these generative AI chats?
ChatGPT now includes product recommendations as part of its search experience. When a user query implies shopping intent, such as “gifts for someone who loves cooking” or “best noise-cancelling headphones under $200,” ChatGPT may surface relevant products.
Any website or merchant can appear in ChatGPT search. Follow these guidelines to ensure that ChatGPT can discover, surface, and clearly cite and link your content.
- Ensure you haven’t opted out of OpenAI’s search crawler:
Like search engines, ChatGPT uses a web crawler called OAI-SearchBot to find, access, and surface information in ChatGPT search. For your site to be discoverable in ChatGPT, make sure you aren’t blocking OAI-SearchBot. If necessary, you may need to update your robots.txt file, to ensure OAI-SearchBot has access.
Publishers who allow OAI-SearchBot to access their content can track referral traffic from ChatGPT using analytics platforms such as Google Analytics. ChatGPT automatically includes the UTM parameter utm_source=chatgpt.com in referral URLs, enabling clear tracking and analysis of inbound traffic from ChatGPT search results.
- Register to receive notifications when feed submissions become available.
This is the form where you can fill out business details and links to your products, so it can help you be discovered and linked directly to them.
This bot is only for search, not model training; just fill out their form.
To optimize your content for ChatGPT, get in touch for a free consultation session
