There are a number of ways to improve your SERP rankings due to the dynamic nature of search engine result pages.
The process may appear daunting at first, but after some time, you’ll realize that it actually becomes quite manageable, and you’ll begin putting the recommendations into practice without even thinking about it. Here are six pointers to boost your online store’s search engine results page placement.
You can learn more about search engine results page (SERP) here if you are unfamiliar with it.
Make your product pages as efficient as possible
The landing pages for your products should be thought of as miniature versions of your main site. Create presentations that are easy on the eyes by using high-quality graphics and brief, descriptive text. Make it easy for people to find what they’re looking for and provide them a simple way to take action (CTA).
Tips:
Including user feedback like ratings and comments helps establish credibility.
Make sure to use long-tail keywords when naming files and writing descriptions.
Improve your product descriptions by writing SEO material for online stores.
The page should load slowly and allow the user to scroll indefinitely.
Apply some color theory to your writing. This strategy entails figuring out who your audience is and what colors they find appealing. Primitive hues work best for calls to action. In order to appeal to a female audience, it’s best to work with pastels and muted colors. Use dominant, eye-catching hues if you’re targeting male consumers.
Reduce the number of clicks needed to accomplish common tasks
You should make sure that your website is simple to use. It’s a major turnoff for potential buyers when they can’t locate the products they need.
In order to discover if your consumers are having any difficulties accessing your site, you may use a few different software tools to do so. Hotjar is a well-liked tool because of its ability to record sessions and display user activity via heatmaps. When determining a site’s position in Google’s search engine results page (SERP), Google takes usability into account.
Tips:
Create material that can be read indefinitely.
Mark up your merchandise with tags
Classify things
Integrate tying-together elements inside
Check out the permalinks.
An outline of a basic e-commerce website structure is provided down below.
Important keywords for online storefronts’ search engine results pages
For high quality scores and strong rankings on Google, powerful keywords are essential. If you don’t utilize appropriate keywords to describe your products and services, search engines will have no idea what your business is about.
Still, there’s more to it than compiling a list of words. Be careful about the keywords you choose to utilize, as high demand can drive their prices sky high.
Making use of keywords, you can also improve your chances of being seen in featured snippets. Make good use of the content already available on your site to address questions and concerns from potential clients.
Choose search terms that
Get a lot of traffic each month
gain a profit
Face little to no rivalry
In fact, you already do it implicitly in the text and pages of your website’s products.
Especially important to your company
Accelerate the loading time of your site
Google’s algorithm takes into account how quickly your site loads when determining its overall rating. Bounce rate and conversion rates are both negatively impacted by a sluggish website.
You may check your website’s speed with any number of free online tools.
Google’s site speed tool can show you how the search engine values the speed at which your mobile site loads. GTmetrix is another well-known and trustworthy option. It not only determines how quickly your site loads but also offers advice on how to make it faster.
Tips:
You should resize and compress your photos.
Remove some of the images off the page.
Video file sizes should be decreased.
Create a user-friendly menu system
Optimisation for mobile devices, number five
More people than ever before now have access to mobile phones. Because of this shift, consumers are increasingly likely to use their mobile devices as their primary means of making purchases. Make that both mobile and desktop versions of your site function properly.
Tips:
Always use a legible font size for text.
Black and white are good choices for backgrounds because they are neutral.
The readability can be improved by using colors with strong contrast.
Check that your shopping cart works properly on mobile devices.
The site’s URL should be mobile-friendly.
Enhance visuals
When running an online shop, pictures are your best salespeople. Having dynamic thumbnails on the SERP is one approach to guarantee an advantage over the competition.
The search results for “black boots” should only include products available in black, not a rainbow of other hues. This is so that your users aren’t left guessing what the black boots will seem like.
Additionally, consider:
Make use of high-resolution photos that accurately portray the item being sold.
Use Google’s recommended dimensions for the photos.
Do not add anything to the images unless it contributes to the user’s comprehension of the product.
Marketing campaigns cannot succeed without search engine optimization.
When it comes to expanding a company’s brand, the search engine results page (SERP) is a crucial promotional tool. Maintaining a high standard for your site over time will pay dividends in search engine rankings.
Use appropriate keywords and make your site mobile and desktop friendly. Enhancing your copy is another great way to boost your e-commerce SEO. Last but not least, persevere; it will take time, but your hard work will pay off in the end.
