Your social media strategy is the overarching framework you’ll use to determine how you’ll develop, distribute, and interact with content on various social networks. That which promotes your company and brand on social media, including your posting guidelines, posting schedule, marketing campaigns, creative plans, and interaction strategy. Social media has become an integral part of ...

It’s a tricky subject like this that many businesses have to consider when developing their social media strategy. We reviewed the strategies and practices of over 1,100 organizations across many industries and geographies, and we interviewed 70 executives who were in charge of social media projects to get a sense of how companies are tackling ...