In 2022, the biggest concerns of marketing professionals are the increasing expense of digital advertisements and the possibility that AI could make their jobs obsolete.

Marketers need to find a way to keep up as Meta continues to put pressure on the budgets of regular business owners. Today, more than ever, it’s crucial that you maximize the impact of your advertising dollars. The best method to do this is to develop a sophisticated and current Facebook advertising plan.

We’ve helped our customers improve in these four ways:

Integrate Facebook ads with content marketing.

The days of content and media buying departments operating independently are over. Ads that don’t provide content will be wasted money in 2023.

Using Facebook advertisements to generate cold leads is commonly seen as a simple approach to make money. Facebook advertising, however, have more than one use. It is essential to allocate some of your Facebook advertising spend to interacting with your preexisting customer base. The truth is that even enthusiastic audiences aren’t always prepared to make a purchase. Instead than bombarding them with sales pitches, try offering them useful information. Provide satisfactory responses to their inquiries. Find answers to their questions. Come up with some interesting content for your blog, video, or social media. Put forth something that is both engaging and useful. Then, invest more in the content that is performing the best.

Don’t forget to:

Please try trying various content types (like blogs, social posts, videos, podcasts, etc.).

Spread your content on Facebook.

Have everyone on your team give it a like, leave a comment, and share it.

Increase the visibility of these Facebook updates.

After receiving sufficient value from your efforts, these warm leads will convert into paying clients.

Put a ’80/20′ emphasis on video advertisements as part of your marketing mix.

The strategy needs to shift to place a higher value on video than still photographs, if that isn’t already the case. In order to succeed in the Facebook advertising market in 2023 and beyond, video ads are your best bet. They’ve become essential for the survival of many companies’ ad departments.

Are you running Facebook advertising, but not seeing the results you were hoping for? If so, you should probably put your efforts into producing commercials for online videos. Video is the dominant form of online content when viewed from a distance of 30,000 feet or more. Considering how popular video material is, even just TikTok should be evidence enough.

Many social media sites, like Instagram, Facebook, and even Pinterest, have made it a priority to highlight video content. Plus, financially, you’re in the clear. Facebook video advertising have the most cost-efficient CPC of all ad formats available.

And the icing on the cake is that 88% of consumers claim they have made a purchase after watching a brand’s video ad.

To get around data limitations, collect first-party data.

One thing that companies buying advertising space in 2021 understood is that the media buying industry is quite unpredictable. One of the biggest disappointments for Facebook advertising was the introduction of IOS 14, as it severely restricted their access to third-party data. Many Facebook advertisers, both new and seasoned, were suddenly subjected to stringent data quotas. Getting a good return on investment from Facebook has become more difficult in recent years.

What then, is the answer?

Primary information.

Lead generation forms on your website are a simple and effective approach to collect first-party data (people who subscribe to your email list, make an account, complete a purchase, etc.). First-party data can also be collected through a few other means:

Customized Facebook ad forms.

Data mining chatbots that employ instant messaging platforms.

Lead magnets are accessible via lead generation forms on your website.

The issue of data privacy won’t go away soon. However, it is likely to become even more limited, so it is essential that you collect as much data as possible on your own site in order to maximize the effectiveness of your Facebook advertisements and other promotional endeavors.

Now we can discuss our last plan of action.

Promoting products via email is a must (and vice versa).

In 2023, you’d have to be mad to skip Facebook ads. On the other hand, you should never rely on it as your primary source of income. The most effective method of monetizing one’s Facebook page involves making Facebook just one of several cash generators. Facebook is fantastic because it facilitates the easy exchange of one money for another.

However, seasoned marketers are aware of Facebook’s potential longevity issues. Your company’s income is at stake the more you rely on Facebook for sales. In this regard, IOS 14 is a perfect illustration. Therefore, it is essential to have multiple streams of income.

The development of an emailing list is a long-term strategy worth pursuing. In contrast to the Facebook ad contacts you provide, you retain full ownership of the email addresses you provide. Top email marketing platforms allow you to include Facebook’s audience data in your email lists and vice versa. Building an email list and integrating it with your Facebook ads is a great long-term strategy for increasing your ROI.

Regardless of Facebook’s fate, a stable clientele can be built through email marketing, thus it’s important to diversify your money streams in this way.