Quick and simple to install and use
Shopify provides a simple method for swiftly launching an online store without the hassle of infrastructure and the associated expenditures that come with self-hosted platforms like Magento. Since all the elements are rationally structured, the admin interface is clear, user-friendly, and quite intuitive. On the Shopify website, you may also find a wealth of documentation and video tutorials. Really, all you require is a saleable item.
No technology issues
happy news A basic Shopify store may be launched without any technical knowledge because Shopify handles all software and hosting. This not only makes it simpler to get started, but Shopify’s hosting is probably faster and more secure than you could achieve on your own, and it can easily handle any traffic spikes you might experience. Additionally, Shopify handles all software updates. Therefore, you no longer have to worry about technological concerns and can concentrate solely on selling.
Reliable and safe
If you run an online store, you will have to deal with impatient consumers and sensitive customer data, including credit card information. Your website must therefore be quick, safe, and always accessible. The reliability that a hosted solution offers is one of its main benefits. Your business and shopping cart will always be accessible thanks to Shopify’s server maintenance and upgrades, which will also ensure that pages load swiftly.
Shopify can take care of PCI compliance for you, and SSL certificates can be enabled for your store to encrypt all data and pass it through a secure connection (required when you deal with credit cards).
Constant client service
Customer service is a priority for Shopify. Because they are accessible around-the-clock, every day of the week, and they respond quickly, your company is never left in the dark. You can contact us by phone, email, or online chat. There are also numerous community forums, a wealth of information in the Shopify Help Centre, and a variety of sophisticated Shopify University guides.
Cellular ready
Having a mobile-optimized website is necessary, not optional, given that mobile visits to websites are increasingly higher than desktop visits. Happily, Shopify are aware of this. Because Shopify provides a free built-in mobile commerce shopping cart and all of its themes are mobile responsive, your store will look fantastic on all devices and your customers will be able to easily shop wherever they are.
In addition, if you want to manage your store while on the road, there are free iPhone and Android apps available.
Modifiable
There are 160 mobile-responsive, free and premium themes available in the Shopify Theme Store, plus hundreds more on websites like ThemeForest. By altering the code, each theme may be completely customized. So it’s easy to create a lovely and distinctive online store that fits with your company identity!
That can be done with an app
You may add a wealth of features to your shop by using the apps available in the Shopify app store. In-depth analytics, printing labels and packing slips, integrating with accounting software, shipping programs, social media sites, and adding reviews, loyalty programs, customer wishlists, are just a few of the features you may use with marketing tools. Whatever you want to do, there’s probably an app for it with over 1,500 options. Though many are offered without charge, more than half do.
Tools for SEO and marketing
Having a lovely online store is great, but if no one visits, you’ll soon have to draw down the virtual shutters. Shopify’s strong Search Engine Optimization (SEO) tools, which can help your website rank higher in search results so buyers can find you, are another of its key selling factors. Additionally, you may use sophisticated analytics to find out where your clients are coming from and adjust your marketing strategy accordingly. You could want to enlist the aid of an SEO company.
You can access a wide variety of marketing options through the app store, such as social media integration, product reviews, and email marketing. Shopify gives you the option to create discount codes by default. The level above offers gift certificates. All themes contain icons for social media. Additionally, Shopify Kit has been created to assist if you feel a little overwhelmed by digital marketing and the potential time commitment. Based on your items, audience, and shop performance, it does marketing activities like a virtual employee by recommending them and carrying them out.
Recovering an abandoned wagon
What happens if a customer browses your business and puts something in their basket but then departs without purchasing it? Statistics show that more than two thirds of prospective clients will act in this way. A simple approach to potentially increase revenue is to use Shopify’s abandoned checkout cart recovery service, which automatically tracks and emails these potential customers to remind them to finish their purchase.
Individual payment gateway
Shopify offers its own payment gateway that is powered by Stripe in addition to being linked with dozens of other gateways. You won’t pay any transaction fees if you opt to utilize this, plus you’ll pay less for using your credit card. Additionally, using it doesn’t call for a merchant account.
