High Levels of Participation Among Users
TikTok users often spend more than 30 minutes each day using the app. TikTok users are more likely to interact with advertisements because they are more engaged and active than users of other social media platforms. However, while users of other platforms may be annoyed by TikTok adverts, a whopping 72% of those who use the app find them motivating. To paraphrase Sprout Social: “TikTok consumers are generally receptive to new and inspirational films from both businesses and creators…” Users of TikTok report a heightened sense of connection with the companies they see there.
Possibilities for International Influence
TikTok’s success isn’t limited to the United States or Europe; the app is now the most used video-sharing platform worldwide, in 75 different languages and 150 different nations. Reaching more people than ever before is possible with well-targeted content. This is especially true for businesses that are introducing new products or entering new markets.
Organic and paid content can be successful even for accounts with a small number of followers. There are YouTubers with millions of views but only a few hundred subscribers. This is fantastic for companies hoping to raise awareness of their products and services among consumers and, in the long run, win over those consumers as loyal brand champions.
An Original Algorithm for TikTok
TikTok’s algorithm is responsible for the platform’s increased user engagement and the ability of smaller accounts to gain traction in the marketplace. Ads and information are typically served to users on other sites based on who they already follow. TikTok’s For You page, on the other hand, tailors the recommendations it makes to your preferences and activity. Users are given suggestions for content to view based on what they have already seen, interacted with (through like, commenting, sharing, or saving), or contributed to the platform. Which means users get to view more relevant content, including advertisements they are more likely to click on.
Able to Customize Your Ads
Location, interests, and user activity can all inform how ads are shown. And because of their one-of-a-kind AI-based technology, ads are targeted to the individual’s interests and actions rather than their anticipated behavior based on who they follow. This opens up a whole new world of possibilities for marketers to reach their target demographic, or to learn about unexpected groups that engage with them.
One important piece of advice for businesses thinking about advertising on TikTok is to study the platform’s detailed guidelines for business targeting.
Where We Stand With Metrics Tracking
You can monitor more business-related indicators on TikTok than on any other social media network. Ad metrics aren’t limited to the standard measures like views, clicks, and conversions; rather, they’re purpose-built to track the success of a wide variety of initiatives. And there are a lot of them. To find out what motivates your target audience, you can now conduct in-depth analyses of ad performance and user activity.
The Marketing Conversion Cycle and How TikTok Fits In
Depending on the type of business you run, social media can be used at several points in the marketing process. Some people do it solely to increase their brand’s popularity or to gain customers’ confidence. To expose the brand to the intended demographic and raise awareness of who you are and what you do.
However, for businesses like Ecommerce brands and retailers, social media is crucial for middle or even bottom-of-funnel conversions in addition to top-of-funnel brand or product recognition. Not to mention the prevalence of impulse buys and the fact that social media platforms are continually adding more Shopping options.
Similarly, TikTok is no different. It may be argued, however, that TikTok users are more likely to make purchases on the site. For certain businesses, TikTok can be the engine that drives explosive expansion, and it can be integrated into any and all aspects of the marketing process. We’re not only talking about well-known companies here. One of the best features of TikTok is the attention it gives to independent businesses. Small businesses are growing in a way that wouldn’t have been possible without it, all thanks to the fact that brand accounts don’t require thousands of followers to get seen with the proper content.
TikTok users want to see genuine material, so a behind-the-scenes look at, say, product packaging, clothing design, or candlemaking is likely to be well received by the app’s audience, many of whom use the app to support local companies.
Advertising for companies with bigger budgets are blended so smoothly that people still realize they’re ads but don’t click away from them the way they do on other sites. In addition, TikTok strongly recommends that companies create communities. For instance, TikTok has a program called Small Wins that showcases local businesses from all across the app and teaches them how to use the app more effectively for expansion.
